Industry — Wholesale & Distribution

    Software for Australian wholesalers and distributors who’ve outgrown spreadsheets and MYOB

    If you’re juggling stock across multiple warehouses, B2B price lists, dropship suppliers, and orders from your sales reps, Shopify and a phone, you don’t need more apps. You need one operational system that holds it together. We implement Cin7 Core and Odoo for wholesalers between $2M and $50M turnover — and we’ve done it enough times to know where the wheels usually come off.

    What we hear from wholesale operators every week

    Most wholesale businesses don’t come to us asking for “an ERP”. They come to us because something specific has broken. Sound familiar?

    Stock numbers are wrongThe system says 40 in stock, the warehouse has 12. Sales sells what isn’t there. Customers churn.
    B2B pricing is a messDifferent prices per customer, per volume, per contract — living in a spreadsheet your office manager guards with their life.
    Orders come from everywhereEmail, Shopify, EDI from a major retailer, your reps’ phones. Re-keying eats half a day.
    Dropshipping is invisibleHalf your range never touches your warehouse. Your accounting system has no idea what’s real stock vs supplier stock.
    Xero is chokingYou’re running operations inside your accounting tool. It was never designed for that.
    Reporting is “ask Sarah”You can’t see margin by customer, channel, or SKU without building it manually every month.

    What we recommend you actually put in place

    For Australian wholesalers, we deploy one of two operational backbones depending on scale and complexity. Both connect cleanly to your existing accounting and channels — we don’t rip and replace what’s working.

    Operations
    Cin7 Core for stock, sales orders, purchasing, B2B portal, and warehouse management. Best fit for $2M–$25M turnover, single or multi-warehouse, distribution-led businesses. Odoo for businesses that also need MRP, project, or service management alongside distribution.
    Accounting
    Xero, kept where it should be — doing the books, not running operations. Two-way connector keeps invoices, bills, and payments in sync.
    eCommerce
    Shopify, WooCommerce, or BigCommerce connected to live stock, B2B price lists, and customer-specific catalogues. We integrate; we don’t design the storefront.
    Marketplace & EDI
    Amazon, eBay, Catch, and major retailer EDI feeds plugged into one order pipeline. No more re-keying.
    Automation
    The custom glue layer — Make.com, Zapier, or bespoke Python — for the integrations the off-the-shelf connectors don’t cover. Examples: 3PL feeds, supplier APIs, custom margin reports, scheduled stock reconciliation.

    How we deliver this

    We don’t do six-month discovery phases. Wholesale implementations succeed or fail based on data, integrations, and training — not on workshop output.

    Scope & data audit (1–2 weeks)

    We get into your existing data: SKU master, customer pricing, open orders, supplier list. We tell you what’s clean, what’s broken, and what we need from you before configuration starts.

    Configure & connect (3–6 weeks)

    System set up around your actual workflow — not the demo workflow. Channels, warehouses, B2B catalogues, accounting connector, and any custom automation built in this phase.

    Migrate & train (1–2 weeks)

    Cutover weekend, parallel run if needed, hands-on training for warehouse, sales, and finance. We stay close for the first month so issues get fixed in days, not sprints.

    Optimise (ongoing)

    Most wholesalers get more value in months 4–12 than during go-live. We work with you on reporting, automation, and process improvements as you scale.

    Why Australian wholesalers work with Software4Business: We’re a Brisbane-based Cin7 Core and Odoo implementation specialist. Hanno Winterbach has been implementing wholesale and distribution software for over 25 years — across MYOB, ABM, Cin7, and Odoo. You deal directly with the consultant doing the work. No account managers, no offshore handoffs, no junior consultants learning on your project.

    Common questions from wholesalers

    How long does a Cin7 Core implementation take for a wholesaler?

    For a typical $5M–$15M wholesaler with one warehouse and Shopify, 6 to 10 weeks from kickoff to go-live. Multi-warehouse, EDI, or complex B2B pricing pushes that to 12–16 weeks. Data quality is the single biggest variable.

    Do we have to leave Xero?

    No. Cin7 Core and Odoo both integrate with Xero. You keep doing the books where you do them today — the operational system pushes invoices, bills, and payments across automatically.

    Can you connect to our 3PL or warehouse provider?

    Usually yes. Off-the-shelf connectors cover the major Australian 3PLs. Where they don’t, we build a Make.com or Python-based feed that pushes orders out and pulls dispatch and stock movements back in.

    How do you handle B2B pricing tiers and customer-specific catalogues?

    Both Cin7 Core and Odoo handle multi-tier price lists, customer-specific pricing, and contract pricing natively. Cin7 also has a built-in B2B portal where your customers can log in and order at their own prices.

    What does it cost?

    Software licensing is between $400 and $2,000 per month depending on users and modules. Implementation is typically $15K–$45K depending on scope. We give a fixed-fee proposal after the scoping call — not an open-ended hourly engagement.

    Talk to a wholesale software specialist

    15 minutes on Zoom. We’ll listen to where you’re stuck, tell you whether Cin7 Core or Odoo is the right fit, and what an implementation would actually look like for your business.

    Book a Quick Call Request a 30-min Demo